An Unalike Blog

You can run ads, post on social media, invest in SEO, and even feel like things are “working," but if you don’t understand your cost per lead, you don't know if your marketing is profitable. At Unalike Marketing, this is one of the first things we look at when working with any client across Canada or the USA. Before scaling anything, we need to answer one simple question: What does it cost you to generate a lead and is it worth it? Here's a imunalifew truths most agencies

If you’ve been poking around in Google Search Console and saw your search impressions drop suddenly around September 14, you’re not alone. At first glance, it feels like something went horribly wrong, a penalty or a competitor, but this one isn't your fault. Google quietly retired a tiny little parameter called num=100. And with that, our Search Console reports changed forever. Here's what your agency may or may not be telling you about it.

Let’s be honest, most trade show booths fall into two categories: 1. A booth so boring even the free candy looks stale. 2. A booth that’s all flash but couldn’t track a lead if it slapped them in the face with a branded tote bag. At Unalike Marketing, we help you get the most out of your event spend. If you’re investing in event planning or event marketing, this guide is your blueprint to make it rain leads, not just handshakes.

AI might be the shiny new toy in the marketing sandbox, but before you let it run your next campaign, let’s pump the brakes and ask some real questions. Will it revolutionize marketing? Sure. Will it replace your team? Not quite. Can it build a strategy that fits your business, your goals, and your audience? Only with the right partner behind the keyboard. AI is a powerful tool, but it needs guidance, strategy, and human context to be truly effective.

"Buy Canadian" isn’t just a passive response to tariffs; it’s a strategic, brand-driven movement tapping into Canadians fierce patriotism.

In the fast-paced world of marketing, businesses are constantly navigating the pressure of staying competitive while maximizing their...