Google Analytics and Tag Manager

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Learning what is converting on your website is one of the most important elements for your business. That is why tools such as Google Analytics are like the special sauce that can put you over the top. Finding what where your traffic is coming from and what's best converting allows you to make advertising decisions that can grow your business quickly.

That's why it's important to find a partner like Unalike Marketing who will setup your tracking correctly the first time, so all you have to do is sit back and watch the conversions roll in.

Google analytics screenshot showing growth

What Is Google Analytics And Why Is It Important

Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic. It is important because it helps website owners understand how visitors interact with their website, including what pages they visit, how long they stay, and what actions they take. This analytics data can then be used to make informed decisions about website design and content, improve user experience, and ultimately increase conversions and revenue. Google Analytics also integrates with other Google products, such as Google Ads, making it a valuable tool for digital marketing and advertising efforts.

How Does Google Tag Manager Tie Into Google Analytics

Google Tag Manager (GTM) is a free tag management system provided by Google that helps manage and deploy marketing and analytics tags on websites and mobile apps. It integrates with Google Analytics to help simplify the process of tracking website and user data.

With GTM, website owners and marketers can add, edit, and manage tracking tag configuration for Google Analytics and other marketing and analytics tools through a user-friendly interface, without the need for extensive code changes or development resources. This helps to streamline the process of tracking and analyzing website data, and ensures that all tracking tags are implemented correctly and consistently.

Once the tags are configured in GTM, they can be easily added to a website using a single GTM code snippet, which eliminates the need to update website code for every tag change. This makes it easier for website owners and marketers to make updates to tracking tags, without having to rely on developers javascript or delay data tracking with each page view.

In summary, Google Tag Manager streamlines the process of implementing and managing tracking tags, including Google Analytics tags, making it easier to track and analyze website data for marketing agencies like Unalike Marketing.

How Do I Know When I Need To Use Google Tag Manager

You may need to use Google Tag Manager if:

You have multiple tracking tags on your website: If you have multiple tracking tags, such as Google Analytics, AdWords conversion tracking, or third-party marketing and analytics tools, using Google Tag Manager can simplify the process of managing and deploying these tags on your website.
You want to make tag changes without changing website code: With Google Tag Manager, you can make changes to your tracking tags through a user-friendly interface, without having to make changes to your website code. This can save time and resources, especially if you need to make frequent tag updates in clunky website templates such as Wordpress or want to avoid unnecessary plugins.
You want to track events or user interactions: Google Tag Manager allows you to track events in real-time, such as button clicks or form submissions, that occur on your website. This can provide valuable insights into user behavior and help you make informed decisions about website design and content.
You want to implement tracking tags for a mobile app: Google Tag Manager can also be used to manage and deploy tracking tags on mobile apps, making it a convenient solution for tracking and analyzing mobile app data.

If you want to simplify the process of managing tracking tags, track events and user interactions, or implement tracking tags on a mobile app, Google Tag Manager may be a valuable solution for you.

What To Look For In Google Analytics For A Successful Business

When using Google Analytics for a successful business, Unalike Marketing has identified several key metrics and reports to focus on. Here are some key areas to look at:

Traffic: Understand how much traffic you are getting to your website, attribution of where it's coming from, and which pages are the most popular. This information can help you make informed decisions about how to optimize your website for search engines through SEO and improve the user experience.
Conversion rate: Track the percentage of website visitors who complete a desired action, such as making a purchase or filling out a form. This metric will give you insight into how well your website is performing in terms of generating conversions.
User behaviour: Analyze how users are interacting with your website, including the pages they visit, how long they spend on your site, bounce rate and the actions they take. This information can help you identify areas for improvement and optimize your website to better meet user needs.
Mobile performance: Monitor the performance of your website on mobile devices, including the number of mobile visitors, the devices they use, and the pages they visit. This information can help you make decisions about how to optimize your website for mobile users.
Acquisition: With the proper UTM marketing tags see where your website traffic is coming from, including which search engines, social media platforms, and referral sources are driving the most traffic. This information can help you make decisions about where to focus your marketing efforts and allocate resources.
Goal and e-commerce tracking: Set up goals and e-commerce event tracking to track key business metrics, such as sales, revenue, and conversion rate. This information can help you understand the impact of your marketing and sales efforts and make informed decisions about how to optimize your website and improve your business performance.

By focusing on these key metrics and reports in Google Analytics, you can gain valuable insights into your website performance and make data-driven decisions to help drive your business success.

How Does Google Analytics Let Me Track My Sales And Conversions

Google Analytics allows you to track sales and conversions by setting up conversion tracking and/or e-commerce tracking on your website. Here's how:

Conversion tracking: You can set up conversion tracking by defining goals in Google Analytics. Goals represent actions that you consider valuable to your business, such as filling out a form, making a purchase, or downloading a resource. Once you have defined your goals, Google Analytics will track and report on the number of times each goal has been completed.
E-commerce tracking: If you have an online store and use an e-commerce platform, such as Shopify or Magento, you can set up e-commerce tracking in Google Analytics. This will allow you to track sales, revenue, and other key metrics, as well as see detailed information about product and transaction data.

By setting up conversion tracking and/or e-commerce tracking, you can see how your website is contributing to your sales and conversions, and use this information to make informed decisions about website design and content. Additionally, you can use Google Analytics to segment your data and view conversions by different dimensions, such as geography, device, or traffic source, to better understand where your sales and conversions are coming from.

When Do I Need To Upgrade My Google Analytics To GA4

You may want to consider upgrading to Google Analytics 4 (GA4) if:

You want to take advantage of new features: GA4 includes new features and capabilities, such as cross-device tracking for all pages, improved data collection and analysis, and the ability to track web and app data in a single property.
You want to get more insights into user behavior: GA4 provides more granular insights into user behaviour, including actions, events, and conversion paths. This can help you better understand user behaviour and make informed decisions about website design and content.
You want to take advantage of machine learning capabilities: GA4 uses machine learning algorithms to automatically identify and analyze patterns in your data, providing insights and recommendations that would otherwise be difficult to identify.
You want to simplify the tracking and analysis process: GA4 provides a unified, streamlined approach to tracking and analyzing both web and app data, making it easier to understand user behaviour and make data-driven decisions.
You are starting a new website or app: If you are starting a new website or app, GA4 may be the best option as it provides a more modern and comprehensive approach to tracking and analyzing user behaviour.

In summary, if you want to take advantage of new features, get more insights into user behavior, simplify the tracking and analysis process, or start a new website or app, upgrading to Google Analytics 4 from Universal Analytics may be a good decision. However, it's important to carefully evaluate your tracking requirements and determine whether GA4 is the right solution for you.

Will I Lose My Data After Upgrading To Google Analytics 4

When you upgrade from Universal Analytics to Google Analytics 4 (GA4), your data will not be lost. However, the data in GA4 is structured differently from Universal Analytics, and it may require some effort to ensure your google analytics settings are correctly set up and configure your GA4 property to ensure that your data is accurately captured and analyzed.

Additionally, some of the reports and data that are available in Universal Analytics may not be available in GA4, or may be organized differently. As a result, it's important to carefully review your reporting needs and to plan your upgrade to GA4 accordingly, to ensure that you have the necessary data to support your business objectives.

Ready To Turn Data Into Decisions? Contact Unalike Marketing Today

The team at Unalike Marketing is here to help you through the upgrade process, and to ensure that your data is properly migrated and your reporting needs are met. With Google Analytics guiding the way, we’ll transform raw numbers into meaningful insights. Lets decode what’s working, what’s not, and where to aim next.