If you’ve been poking around in Google Search Console and saw your search impressions drop suddenly around September 14, you’re not alone. At first glance, it feels like something went horribly wrong, a penalty or a competitor, but this one isn't your fault. Google quietly retired a tiny little parameter called num=100. And with that, our Search Console reports changed forever. Here's what your agency may or may not be telling you about it.

Let’s be honest, most trade show booths fall into two categories: 1. A booth so boring even the free candy looks stale. 2. A booth that’s all flash but couldn’t track a lead if it slapped them in the face with a branded tote bag. At Unalike Marketing, we help you get the most out of your event spend. If you’re investing in event planning or event marketing, this guide is your blueprint to make it rain leads, not just handshakes.

AI might be the shiny new toy in the marketing sandbox, but before you let it run your next campaign, let’s pump the brakes and ask some real questions. Will it revolutionize marketing? Sure. Will it replace your team? Not quite. Can it build a strategy that fits your business, your goals, and your audience? Only with the right partner behind the keyboard. AI is a powerful tool, but it needs guidance, strategy, and human context to be truly effective.