You can run ads, post on social media, invest in SEO, and even feel like things are “working," but if you don’t understand your cost per lead, you don't know if your marketing is profitable. At Unalike Marketing, this is one of the first things we look at when working with any client across Canada or the USA. Before scaling anything, we need to answer one simple question: What does it cost you to generate a lead and is it worth it? Here's a imunalifew truths most agencies won’t tell you.