AI in Marketing: The Questions (and Answers) Businesses Need to Know and Why You Still Need a Pro

AI might be the shiny new toy in the marketing sandbox, but before you let it run your next campaign, let’s pump the brakes and ask some real questions. Will it revolutionize marketing? Sure. Will it replace your team? Not quite. Can it build a strategy that fits your business, your goals, and your audience? Only with the right partner behind the keyboard.

At Unalike Marketing, we believe AI is a powerful tool, but it needs guidance, strategy, and human context to be truly effective. So let’s break down the most common questions about using AI in marketing and how we help you turn buzzwords into bottom-line results.

How Is AI Impacting Marketing Right Now (and What’s Next)?

Right Now: Streamlining the Basics

AI is already being used for:

• Drafting blog posts, emails, and ad copy (full transparency, it helped with this article)

• Automating customer journeys and email flows

• Analyzing trends, behaviours, and campaign performance

• Delivering personalized content at scale

But here’s the rub: automation without oversight leads to mediocrity. Just because AI can write a product description doesn’t mean it’s written for your customer.

At Unalike Marketing, we ensure AI saves you time, while also elevating your brand.

What’s Next: Predictive, Personalized, Powerful

AI is heading toward:

• Predicting purchase behaviour before it happens

• Hyper-personalized content across platforms

• Voice and image generation for dynamic ads

• Real-time A/B testing that evolves mid-campaign

But again, this only works if it’s built on real strategy. Otherwise, you’re just automating guesswork. That’s where our team comes in to keep things honest, focused, and impactful.

What’s AI’s Role in Marketing Research?

AI can do the heavy lifting:

• Summarize thousands of customer reviews

• Detect behavioural trends across multiple platforms

• Identify gaps in your market or content funnel

But AI doesn’t know your brand’s voice, values, or customers like humans do. Interpret what the data actually means for your business buy turning the machine learning into market leadership.

Can ChatGPT or Similar Tools Replace Your Marketing Team?

In a word: Nope.

ChatGPT can spit out blog intros. DALL·E can make cute graphics. But when it comes to:

• Brand consistency

• Ethical messaging

• Targeted strategy

• Budget accountability

You need more than a robot that’s going to spit out an image with overlay fonts that don’t match your brand. You need a partner who knows what you’re trying to build and how to guide AI to get you there.

What Jobs Can (and Will) AI Replace?

Let’s be honest, AI is coming for some marketing tasks. But it’s not the apocalyptic takeover people imagine. It’s more like a very fast intern who can’t make a decision without you.

What AI Can Replace (or Seriously Streamline)

Copy spinners: Need 50 variations of a Google ad? Want a blog draft in five minutes? AI excels at volume. It can crank out decent first drafts, headlines, meta descriptions, and more—but it still needs a pro to fine-tune tone, flow, and fact-checking.

Entry-level data crunchers: Those massive spreadsheets used to take days to decode. AI can now sift through customer behaviour, sales trends, and performance data in seconds, turning it into dashboards, summaries, or predictive models. But the “so what?” still requires a strategist.

Basic email replies: AI-powered chatbots and email assistants can handle FAQs, appointment reminders, and first-touch replies. Great for saving time. Not great at handling nuance, emotion, or… sarcasm. (Yet.)

Stock image designers: Tools like DALL·E, Midjourney, and Canva’s Magic Design are giving templated image libraries a run for their money. They can whip up social graphics fast, but they don’t understand your brand unless you teach them.

What AI Can’t Replace (and Shouldn’t Anytime Soon)

Strategic marketers: AI can optimize, but it doesn’t originate. It doesn’t know when to pivot, how to budget across channels, or what your competitor just launched. That kind of decision-making requires marketing insight, experience, and critical thinking.

Brand storytellers: AI can write, but it doesn’t feel. Your brand is more than words—it’s a tone, a point of view, a promise. And telling your story in a way that sticks? That takes creativity, empathy, and, well… humanity. That’s where Unalike thrives.

Ethical watchdogs: AI doesn’t know what’s appropriate. It can accidentally reinforce bias, plagiarize content, or make privacy violations. You need real people with real judgment to ensure your marketing is ethical, accurate, and above board.

Relationship builders: You can’t automate rapport. Long-term marketing success depends on trust, partnerships, and community. And while AI can help with personalization, the real relationship-building still lives with people. Preferably, people who care about your brand as much as you do.

What Are the Best AI Tools for Marketing Right Now?

There’s no shortage of AI tools out there, some are powerful, others are shiny distractions. Here are the best-in-class options across content, visuals, and automation. And yes, Unalike Marketing will help you build the right stack without wasting budget on bells and whistles you’ll never use.

Content & Copywriting Tools with AI

ChatGPT

The Swiss Army knife of copy tools. Great for brainstorming blog outlines, rewriting emails, summarizing content, and jumping over writer’s block. But don’t let it publish unedited, we’ll help polish the results to fit your tone and audience.

Jasper AI

Think of Jasper as ChatGPT’s corporate twin. It’s built for marketing, with brand voice profiles, team collaboration features, and AI workflows. Perfect for maintaining consistency across high-volume content campaigns.

Copy.ai

Ideal for fast, punchy copy—social posts, headlines, product descriptions. It’s fast, accessible, and excellent for A/B testing variations. We often use it for campaigns that need volume and variety, fast.

Visual Content & Creative Tools with AI

Midjourney

Need something eye-catching, surreal, or totally unique? Midjourney is your muse. It’s great for concept visuals, campaign themes, and ad hooks that don’t look like stock photos. You bring the vision—we help shape the prompt (and make sure it’s usable in real-world design).

Canva AI (Magic Design, Magic Write)

Perfect for quick-turnaround graphics. Combine pre-built templates with AI-powered resizing, writing, and formatting tools. It's a great solution for social, email headers, or even branded slide decks—especially for small teams.

VEO3 (via Flow / similar platforms)

This is where AI video gets wild. Think fully synthetic video: animated characters, deepfake-quality narrators, cinematic landscapes, and punchy editing, all created with AI. Tools like VEO3 through Flow can generate entire skits, storytelling sequences, and branded micro-series… like those “Sasquatch vlogs” you’ve seen racking up millions of views.

Data, Automation & Customer Journeys with AI

HubSpot AI

Built into one of the top CRMs, HubSpot’s AI tools streamline everything from lead scoring to email optimization and smart segmentation. It’s fantastic if you're ready to align sales and marketing. Bonus: we’re HubSpot fluent.

Pattern89

AI for ad performance forecasting before you even launch. It can predict which creative and messaging combinations will perform best on paid channels, which means smarter budget allocation.

Drift

AI chatbots that actually sound human. Drift learns from conversations, helps qualify leads, and can book meetings or send targeted content based on visitor behavior. Best of all? It works 24/7 while you sleep.

Best Examples of AI Marketing in Action

AI at its highest level, we can all relate this one. Thumbnails change based on your preferences. Rom-com fans see love stories, action buffs get explosions. That’s AI personalization in action.

Phoebe Gates and Sophia Kianni used ChatGPT to reverse engineer viral TikTok-style videos for their fashion tech startup, Phia.

• Collected successful video transcripts

• Fed them into ChatGPT for analysis “What made this go viral?”

• Prompted GPT to adapt those patterns into scripts personalized for Phia

  
  

Yes, even the small business down the street, is putting AI automations to use. Such as this small, hot air balloon company in Seattle which uses a chatbot to handle 90% of booking inquiries on its own, improving access and conversions.

How It Could Work: A Hypothetical AI Marketing Journey for a Saskatoon Dental Office

It’s one thing to read about tools like ChatGPT, Jasper, and HubSpot AI—but how does this all come together in the real world?

Let’s walk through a hypothetical example of how Unalike Marketing could build and run a fully AI-assisted marketing system for a busy dental clinic in Saskatoon.

A Dental Office Wants to Save Time, Stay Visible, and Grow Smarter

Imagine a family dental clinic in Saskatoon that’s thriving with word-of-mouth but struggling to keep up with modern marketing demands. The team is short on time, doesn’t have an in-house marketer, and knows they’re missing opportunities to follow up with patients, stay active online, and track what’s working.

Here’s What the AI-Powered System Could Look Like:

1. Marketing Audit & AI Readiness Check

We start by reviewing the clinic’s website, patient communication flows, Google presence, and content channels. We identify key time-wasters, automation gaps, and marketing blind spots. Then we map out where AI can do the heavy lifting.

2. ChatGPT for Follow-Up Email Drafts

We create prompt templates that generate personalized post-appointment emails, tailored for different procedures (ie. teeth whitening, fillings, kids’ checkups). Staff still review and personalize them, but AI handles 80% of the work.

3. Jasper AI for SEO Blog Writing

We configure Jasper to help generate monthly blog drafts on popular search topics like “How to Prevent Cavities in Kids” or “Top 5 Foods That Stain Your Teeth.” With Unalike Marketing's oversight, each post is SEO-optimized and reflects the clinic’s friendly tone.

4. Canva AI + Midjourney for Social Content

Using AI design tools, we create branded visuals and short-form social content that educates patients and builds trust, without spending hours in Photoshop.

5. HubSpot AI for Review Requests & Metrics

We automate follow-up emails that request Google reviews at the right moment, while AI-generated dashboards track traffic growth, open rates, and new bookings.

Results After 3 Months

• 10+ hours saved per week on email writing, blog creation, and social graphics

• Higher Google visibility from fresh SEO content and consistent reviews

• Increased booking rates due to better patient follow-up and visibility

• Happier front-desk team with less manual work and more tools for communication

Most Common Questions Clients Ask Us About AI Marketing

Q: Can I just use ChatGPT and fire my marketing agency?

A: If marketing were only about writing content, ChatGPT might get you part of the way. But if you want real results, like targeted strategy, campaign optimization, SEO alignment, and creative direction, you still need an expert. Even if it is just to the manage the right prompts.

Q: Is AI-generated content ready to publish?

A: Not without human refinement. AI content often lacks brand tone, includes errors (think that extra ‘u’ Canadians through into works like, colour), and misses SEO opportunities. All AI content is clay that needs to be reviewed by human sculptor to fine-tune AI drafts to ensure everything is accurate, optimized, and aligned with your goals.

Q: Is AI content biased or factually incorrect?

A: Yes—AI can "hallucinate" facts and unintentionally reinforce bias. That’s why every AI output should be reviewed and edited by a human.

Q: Are AI tools always safe for business use?

A: Not necessarily. Many AI platforms store prompts and user inputs. That means if you’re feeding them sensitive business data or customer info, you might be violating your own privacy policies, or even the law.

Especially in Canada, businesses must follow PIPEDA and CASL regulations. Ensure your staff understand how they are managing your customer data, prior to finding that better way to word the email they’re working on.

Q: How do I get started using AI in marketing?

A: Start with a strategy, not a subscription. Begin by understanding your business, goals, and tools. Then find a marketing agency to help you:

• Audit your current marketing setup

• Choose the best AI tools for your needs

• Write custom prompts for content, visuals, and data

• Integrate automation into your workflow

• Train your team on what to use and what to ignore

Q: What’s the best AI tool for small business marketing?

A: It depends on what you’re trying to achieve. ChatGPT might help with copy, Jasper can scale branded content, and Canva AI is great for social posts, but no single tool does it all.

That’s where we come in. Unalike marketing curates the right stack for your budget and team, so you’re not wasting time or money chasing shiny tools.

Final Thoughts: Don’t Go Alone into the Algorithm

AI is changing marketing fast. In fact, by the time you read this, some of these services we touted might have already been replaced or have blown up to be built in your everyday workflow.

So instead, takeaway from this blog what AI can do for your marketing:

• It saves time

• Automates repetitive tasks

• Gives smaller businesses access to tools that once required an agency-sized budget

From writing blog posts to building data dashboards, the right AI tools can give you a serious edge. But here’s the catch: AI on its own isn’t enough.

Most platforms sell you on automation, but they don’t come with a strategist, a creative director, a compliance advisor or frankly, honest advice. That’s what makes Unalike Marketing different. We align these tools to your voice, your goals, and your customers. We guide your prompts, refine your content, and make sure your marketing is actually working.

With Unalike Marketing, AI becomes part of a bigger, smarter system. We help you choose the tools that matter (and skip the ones that don’t). The future of marketing isn’t about replacing humans, it’s about amplifying them.

When you combine powerful automation with the hands-on support of a marketing partner who gets it, you don’t just “use AI.” You unlock its full potential.

Let’s build something smarter together. Contact Unalike Marketing today.