An Unalike Blog

If you’ve been poking around in Google Search Console and saw your search impressions drop suddenly around September 14, you’re not alone. At first glance, it feels like something went horribly wrong, a penalty or a competitor, but this one isn't your fault. Google quietly retired a tiny little parameter called num=100. And with that, our Search Console reports changed forever. Here's what your agency may or may not be telling you about it.

AI might be the shiny new toy in the marketing sandbox, but before you let it run your next campaign, let’s pump the brakes and ask some real questions. Will it revolutionize marketing? Sure. Will it replace your team? Not quite. Can it build a strategy that fits your business, your goals, and your audience? Only with the right partner behind the keyboard. AI is a powerful tool, but it needs guidance, strategy, and human context to be truly effective.

Instagram decided the traditional square grid wasn’t cutting it anymore and made a major update to 3:4 ratio—one that you need to fix fast.

"Buy Canadian" isn’t just a passive response to tariffs; it’s a strategic, brand-driven movement tapping into Canadians fierce patriotism.

The consumer decision-making process is a journey every buyer undertakes, guiding them from initial curiosity to brand loyalty.

Not every marketing agency has your best interests in mind. Spot the red flags essential to protecting your investment & grow your business.

In the fast-paced world of marketing, businesses are constantly navigating the pressure of staying competitive while maximizing their...

In the digital age, every business needs to be where the customer is—online. Gone are the days for just phone calls or walk-in appointments.