The Campaign
Orange Tag Days is an annual sales event at the FFUN Group timed with the end of summer selling season. With historical significance behind the event, customers expect the hottest deals of the year — and the creative needs to stand out to promise this.
What We Did
Strong proof points around size of inventory and total discounts got people intrigued and drove sales across the Group. This omni-channel campaign ran across multiple traditional channels (radio, billboard) and digital mediums (Google, Meta, websites), plus in-store decals, landing pages and event activations.
