The Challenge
Rising the ranks on Google or any search engine takes time, but even more importantly, takes sound strategy. Carooga needed organic traffic to compound without paying for every click — which meant rebuilding the site's content from the ground up and earning authority off-site.
What We Did
To grow organic traffic with the Carooga brand we ran a three-point plan:
- Reviewed the existing website structure and content to find crawl, indexation and relevance gaps.
- Audited competitors in and out of market for content standards and best practices.
- Built both an on-site and off-site content strategy, then executed it.
On-site focused on rich, relevant content, updated often — monthly blog posts plus content baked into inventory pages. Off-site content focused on a back-link strategy, primarily through high-authority news sites that ran our placed articles.
