Marketing Strategy - Bowline Logistics

Same name, bold new direction and a brand built from the ground up. Bowline Logistics had been growing steadily for nearly a decade, but their online presence and visual identity didn’t match the strength of their reputation or the story behind their success. What started as a rebrand turned into a true partnership, including the development of a clear, data-driven marketing strategy to guide every move. We built a full identity grounded in industry insight, from positioning and tone to a rugged, modern visual system. Then we brought it to life across a custom website, job postings, social campaigns, print materials and trade show assets. With no internal marketing team, we’ve become their on-call partner, handling strategy, design, content, and monthly support. Today, every brand asset reflects the scale of their work and the confidence they deliver with every load.