Unalike Marketing

FFUN & Redhead Equipment

Brand Guides

Two iconic Saskatchewan brands reimagined. Customer-data-informed identity systems — tone, voice, visuals and templates — that drove year-over-year growth for both.

Brand StrategyVisual IdentityCopywritingTemplates
Redhead Equipment Brand Guide

The Challenge

Two iconic Saskatchewan brands needed a change to pull them into the new millennium — without losing the equity they'd built.

What We Did

Using insights mined from customer data, we built a brand identity with soul and strategy — from a signature tone and voice to visually magnetic guidelines. The scope included crafting a tagline that captured the essence, designing print materials that stay memorable, and developing creative templates that make branding consistent yet flexible.

Original FFUN brand
FFUN divisional brand separation
FFUN icon system
Original Redhead Equipment brand
Redhead Equipment rebranded identity executed
Redhead Equipment tagline design

The Result

Brand-building rooted in real data — and it has resonated with both businesses seeing year-over-year growth since.

Results

  • FFUN Group, nearly $1B in revenue the year following the rebrand, executed by Kyle as VP of Marketing
  • Redhead Equipment, 15 percent YoY growth for two consecutive years on $400M annual revenue, executed by Kyle as Director of Marketing
  • Redhead brand elements still in use a decade later

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